GOOGLE ADS & BING · LAW FIRMS
Law Firm PPC Agency
Law firm PPC agency WKND manages Google Ads and Bing campaigns for law firms across the United States and judges every campaign by what a signed case costs. Google Ads and Bing Ads are powerful acquisition channels when they are structured correctly. This page is for firms that want paid search to fill the consultation calendar, in one city, across a state or in several states.
● 11% Cleaner Traffic 💰 $5,795 Total Savings 🛡 610 Clicks Saved
From a WKND-managed Google Ads account (ClickCease).
What a law firm PPC agency runs for you
A campaign for each practice area. Criminal defense, personal injury, divorce and estate planning searchers want different things, so each gets its own keywords and budget.
Search terms reviewed by hand. We also do a manual review of search terms to identify phrases to exclude (negative keywords) as well as new keyword targets.
Local Services Ads next to Search. Where your firm qualifies, both run, and each is judged on its own numbers.
A landing page per case type. Each ad sends its click to a page for that legal issue. Landing page development is part of the Growth Package.
Calls and forms tracked to intake. Call and form tracking feed your intake system or CRM, so each lead can be followed to a signed retainer.
Bot and competitor clicks blocked. With ClickCease, clicks from bots, competitors, click farms, and other non-converting traffic gets added to an exclusion list, often saving 10% or more on potential wasted clicks.
Proven performance in WKND-managed Google Ads accounts
5.1x
Avg. ROAS
43%
Lower CPC
$8M+
Revenue driven
Total revenue attributed to Google Ads campaigns managed in the last 12 months.
LEGAL SEO
Todd Miner Law
Todd Miner Law, a personal injury firm in Orlando, trusts WKND with legal SEO: 8,166 ranking keywords, 7,500+ monthly organic visitors and a #3 map pack position.
Law firm PPC for one office, a whole state or several states
Ads should only show where your attorneys are licensed and take cases, so the account follows the shape of your firm.
| Firm shape | How the account is set up |
|---|---|
| One office | A radius or ZIP list around the courts you serve, one budget |
| Statewide practice | State targeting, with regional budgets where case values differ |
| Several offices or states | Campaigns by state, DMA and ZIP for each office's jurisdiction. One account, per-market control. |
PPC services for lawyers, reported in signed cases
Clicks and leads are early numbers. Your report follows each inquiry to the consultation and the signed retainer.
| Report line | What it tells you |
|---|---|
| Search terms | Which searches you paid for, and which were excluded |
| Calls and forms | Which campaigns produced inquiries |
| Qualified consultations | Which inquiries matched your case criteria |
| Signed cases | What each signed case cost, by practice area and market |
Who runs your law firm PPC account
A dedicated Google Ads strategist runs your account. Most of our digital marketing specialists are Google Ads certified with multiple years of account management experience.
Google Ads accounts are always set up in your account, with management access granted to our team. That means the Google Ads account is yours. We've seen other agencies hold ad accounts hostage and not give them back to the owner, but that's not something you'll ever have to worry about with WKND.
Google Ads
Certified
Packages & Pricing
Google Ads Management Packages
Choose the operating level that matches your monthly spend, business maturity, and growth targets.
Startup Package
Early-stage businesses with less than 1M revenue
$500/mo
Get Your Proposal- Setup optimization
- Keyword research
- Ad planning
- Fraud prevention
- Marketing dashboard
Growth Package
Small businesses with active growth goals
$1,000/mo
Get Your Proposal- Campaign management
- Remarketing campaigns
- Trend analysis
- Landing page development
- Detailed deliverables
SMB Package
Established small businesses
$2,500/mo
Get Your Proposal- Shopping campaigns
- Product data optimization
- Dedicated account rep
- Ad creative
- CRM integration
Pro Package
Established small to medium businesses
$5,000/mo
Get Your Proposal- 70 points/month
- Advanced campaign management
- 1–2 support reps
- Search terms analysis
- Marketing dashboard
Need Something Specific?
Reach out and get a quote. We can often create a custom solution for start-ups or enterprise businesses based on each organization's needs.
Get Your ProposalOur Process
Six Steps to Results
01
Account & Market Audit
Deep-dive into your existing Google Ads account (or competitors') — uncovering wasted spend, missed keywords, and conversion leaks.
02
Account & Market Audit
Build a campaign structure aligned with your goals — segmented by intent, product line, and funnel stage for maximum Quality Score and relevance.
03
Account & Market Audit
Identify high-intent keywords and audience segments using search term data, competitor analysis, and first-party insights.
04
Ad Creative & Landing Pages
Write compelling ad copy with responsive search ads, sitelinks, and callouts — paired with conversion-optimized landing pages.
05
Launch & Optimize
Launch campaigns with systematic bid management, A/B testing, and search term mining — improving performance daily, not monthly.
06
Scale & Report
Scale winning campaigns, expand into new channels (Shopping, YouTube, Display), and deliver transparent ROAS reporting tied to revenue.
Law firm PPC agency FAQs
What does a law firm PPC agency do?
It plans, builds and manages paid search for law firms: practice-area keywords, ads, landing pages, call and form tracking, and reporting. WKND does this in Google Ads and Bing.
Do you work with law firms outside California?
Yes. WKND is based in Sacramento and serves clients nationwide, with campaigns targeted to the states and cities where your attorneys practice.
Which practice areas do you run PPC for?
Any practice area, including personal injury, criminal defense, family law, estate planning, employment, immigration and workers' comp.
What's your minimum monthly ad spend?
We typically recommend a monthly ad spend that allows enough data to optimize campaigns effectively.
How quickly will I see results?
Initial performance insights usually appear within the first few weeks, with stronger optimization over time.
Do you also run SEO and ChatGPT Ads for law firms?
Yes, both: legal SEO and ChatGPT Ads for law firms. Paid search and SEO work together by aligning keyword strategy, landing pages, content, and conversion tracking.
Get a free Google Ads audit for your law firm
Get a free audit and actionable roadmap — no commitment required.
GET A PROPOSALSee Google Ads Management →More: How Google Ads works for law firms · Law firm SEO vs Google Ads