Questions we get before every engagement

Every engagement begins with an audit. We crawl the site, map the queries that produce revenue in your market, and score your current position against the businesses ranking above you. You see the findings and a scoped plan before you commit to anything.

No. Programmes run month to month. You can stop at the end of any month, and we provide a handover document covering current priorities and open work so nothing is left stranded.

A named senior strategist owns your account and is your point of contact throughout. Technical, content, and authority work are handled by specialists in each discipline, reviewed weekly against the plan agreed at the audit stage.

Everything. Pages, accounts, tracking configuration, documentation, and any asset produced during the engagement belong to you and stay with you.

Technical and on-page work usually produces early ranking movement in eight to twelve weeks. Meaningful lead volume typically follows in four to six months. Competitive markets take longer, and we tell you which category yours falls into during the audit rather than afterwards.

Within the first ninety days we commit to delivering measurable movement against the baseline established in your audit — expanded query coverage, ranking improvement on priority terms, and resolved technical blockers. If we do not, you are not obliged to continue.

Watch the number of distinct queries returning your site at all. Query coverage expands before positions improve, positions improve before traffic grows, and traffic grows before revenue follows. If coverage is not expanding by week eight, something needs to change.

Monthly, on conversions grouped by query cluster rather than on average ranking position. You see which clusters produced enquiries, which consumed effort without returning any, and what we are reinvesting in or retiring as a result.

Cost depends on market competitiveness, the condition of your site, and how many service or location pages you need. We scope after the audit and price a fixed monthly programme with no setup fee. You see the full scope and expected timeline before you commit.

An in-house hire gives you dedicated time but a single skill set. Technical, content, and authority work each need different expertise. We staff all three, with no ramp-up period while a new hire learns the category and no gap if one person is unavailable.

Freelancers usually specialise in one layer, most often content. Rankings require technical repair, architecture, content, and authority together. We also report against conversions rather than rankings alone, which most solo engagements are not set up to do.

Most failed programmes published content without fixing indexation or measuring conversions. We show you the audit findings before you commit, so you can see exactly what the previous engagement skipped and judge for yourself whether our diagnosis is credible.

It matters more, and it changes shape. Assistants draw their answers from indexed pages, so the underlying work still applies. What changes is that answers must be extractable — a self-contained response to a clear question that survives being quoted out of context.

We track a fixed set of buyer-intent prompts across the major assistants on a schedule, recording whether you are mentioned, in what position, and how you are described. It is directional rather than exact, and it is considerably better than assuming the channel does not exist.

Usually yes, at least initially. Paid search answers in two weeks what organic takes six months to reveal: which queries convert profitably. We use that data to decide what to build organically, then reduce spend on terms as organic rankings take over.