Google Ads Management That Turns Clicks Into Customers

Selecting the right keywords for your Google Ads account is a critical first step to getting the most return on ad spend. We have to identify terms with search volume and transactional intent that match your product/service offering and locations. Search volume is important, but probably even more important is whether the target terms are likely to create an opportunity for your business

With limited budget, you start at the bottom of the funnel with transactional key phrases, and you have to know that your visitors are located where you plan to service them

We use machine learning and trend analysis to identify actionable improvements based on data. This includes time of day, locations, search terms, ads, etc to give us a picture of what is working and what isn't. These refinements are added to your account to help us better utilize ad spend where its most likely to produce a return.

We also do a manual review of search terms to identify phrases to exclude (negative keywords) as well as new keyword targets. This honing and refinement process helps us ensure we are only getting clicks where we want to, and excluding those clicks we don't want.

Most of our digital marketing specialists are Google Ads certified with multiple years of account management experience. We've worked on all types of campaigns including local, national, e-commerce, lead generation, remarketing and more.

When it comes to ad spend management, experience matters. We know search marketing inside and out, and we'll leverage our experience and expertise to get you in front of the right audience, with the right message.