Vela Goods
312% Revenue Growth From Organic
847 keywords ranking in the top 10 and a revenue engine that no longer depends on rising ad spend.
The Challenge
Vela Goods was profitable but dangerously reliant on paid channels. A single platform pricing change threatened to erase margin overnight.
Our Approach
We re-architected the catalog for crawlability, consolidated cannibalizing collection pages, and layered an intent-matched content program on top of a disciplined paid media strategy.
Performance Improvement
312%
Revenue growth
847
Top-10 keywords
2.4x
Return on ad spend
-41%
Blended CAC
