SEO for criminal defense lawyers is built around a search that happens within hours of an arrest or a charge, often at night and often by a relative. WKND builds a page for each charge you defend, answers the first questions plainly and makes the phone and the form the easiest things on the page to use. The free plan shows which charges to start with.
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The searcher is under pressure and wants a name to call. Search language falls into four moments:
A family member often runs the search, and many searches happen on a phone after business hours. Pages are written for that reader: short opening answer, the charge named in the first line, and a visible way to call.
A public example from the industry, not a WKND result: a single-office criminal defense firm in Austin, Texas reported 128% more leads, an 87% improvement in conversion rate and 76% organic traffic growth after it built separate pages for each charge instead of one consolidated page and rebuilt its intake and speed-to-lead process.
For a California firm, the same structure means a page for each charge you accept, such as DUI, drug offenses, theft, assault, domestic violence and weapons charges, and a separate page when a charge has its own steps, for example the administrative license process that can follow a DUI arrest. Each page covers what the charge is in plain terms, what happens next in general, what the visitor should bring to a consultation and how to reach the firm now.
Criminal defense inquiries are time-limited. If a call goes to voicemail at 11 p.m., the caller moves to the next result. The marketing plan therefore includes intake:
For context, a public example, not a WKND result: a solo criminal defense firm in Rocklin, California reported going from effectively no income to $250,000 using Google Local Services Ads after moving to the area. The point for this page is that the local result a firm appears in matters as much as the site, and WKND treats the local pack and the organic results as separate workstreams.
All copy follows State Bar of California advertising rules and goes to the attorney before it is published.
Clients hire a firm near them, so the work is done city by city from the office at 1610 R St, Suite 300 in Sacramento:
The charges that bring the most retained clients and that your firm wants more of. Start with two or three, then add pages as intake handles the volume.
Often it can for charge-specific searches, and ads are an option when you want coverage during the weeks before the pages rank. WKND scopes both after an audit, and ad spend is separate from management fees.
Technical and on-page work usually moves rankings in eight to twelve weeks, with case-inquiry volume typically following in four to six months. Competitive criminal defense markets can take longer, and the audit says so.
Pages describe charges neutrally and in general terms. They never include details of a real client's case without written consent, and they do not predict outcomes.
WKND prices a fixed monthly program with no setup fee after an audit. The scope depends on how many charge pages and locations you need and how competitive your market is.
You get an audit of your current visibility, the queries worth owning, and a scoped plan with timelines. If the numbers do not support the work, WKND says so.