Legal marketing agency in San Francisco from WKND combines legal SEO, Google Ads, ChatGPT Ads and AI search in one program, measured by signed cases rather than clicks. One team runs all four, so the intake data from each channel informs the others. The free plan compares the channels against your practice areas and budget.
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Agencies in this market offer similar lists of services. The differences show up in how the work is run and reported. Questions worth asking any agency, WKND included:
| Channel | What WKND does | Where it fits |
|---|---|---|
| Legal SEO | Builds a page for each case type, covers each office in the local pack, builds attorney authority pages and tracks calls and forms to signed cases | Demand that already exists and compounds over months |
| Google Ads | Segments campaigns by practice area, targets high-intent legal searches, tracks calls and feeds intake results back into bidding and landing pages | Coverage while SEO pages mature, and searches that need a result now |
| ChatGPT Ads | Places the firm's ad beside ChatGPT conversations about the legal problems it handles, and builds, tracks and manages the campaign in OpenAI Ads Manager | A third surface that is tested alongside proven channels |
| AI search (AEO) | Structures content and authority signals so the firm can be cited in Google's AI Overviews and other AI-generated answers | Questions people ask before they contact a lawyer |
ChatGPT Ads is added as a third surface and not as a replacement. Tests are funded without cutting channels that already produce signed cases.
$105.11 cost per lead
58% lower than Google Search ($248)
114 leads in 47 days
+136% more leads than the same spend on Google Search
The challenge. Google Search leads cost this San Francisco firm $248 each. It needed a second channel that could add consultations without adding cost.
What WKND did. Reviewed advertiser eligibility and the firm's service area before launch, ran ChatGPT Ads next to Google Search for a same-period comparison, and judged the result on intake quality and retained clients, not lead cost alone.
The result. From June 15 to July 31, 2026, $11,982 in ChatGPT Ads spend produced 114 leads at $105.11 each. The same spend at Google Search's $248 CPL buys about 48 leads, so ChatGPT Ads delivered about 66 more.
Aggregate across WKND's Google Ads accounts: 5.1x average ROAS, 43% lower CPC, $8M+ revenue driven in the last 12 months.
For SEO, Todd Miner Law (personal injury, Orlando): 8,166 ranking keywords, 7,500+ monthly organic visitors, 489 referring domains, #3 map pack position and +288.9% keywords in six months.
| Channel | How it is priced |
|---|---|
| Legal SEO | Fixed monthly program, scoped after an audit, no setup fee. Cost depends on the competitiveness of your practice areas, the condition of your site and the number of service and location pages |
| Google Ads management | Packages from $500/mo (Startup) to $5,000/mo (Pro); custom solutions for start-ups or enterprise businesses |
| ChatGPT Ads for law firms | Launch from $2,800 per month, Growth from $4,800 and Full Program from $7,800, which has a 90-day initial commitment. Multi-Office pricing is custom, and ad spend is separate |
Every channel sends calls and forms to the same tracking, tagged by source. That lets the report answer questions a single-channel report cannot: which practice area produces signed cases from search and which from ads, how long each channel takes to produce a consultation, and where a call is lost between the click and the retainer. WKND serves San Francisco firms from its Sacramento office at 1610 R St, Suite 300.
It runs the channels that bring consultations and measures them against signed cases: SEO pages and local pack coverage, Google Ads campaigns by practice area, ChatGPT Ads and content built for AI search.
The one that matches the firm's timeline. SEO compounds but takes months. Google Ads can produce inquiries sooner. The audit compares the two against your practice areas and recommends a starting mix.
No. WKND typically funds tests without cutting proven channels, then scales on evidence.
Technical and on-page work usually moves rankings in eight to twelve weeks, and meaningful case-inquiry volume typically follows in four to six months. High-competition practice areas take longer than niche ones.
Yes. Criminal defense searches often come at moments of acute crisis and skew toward immediate consultation requests, while estate planning searches are more research-driven and benefit from longer educational content earlier in the process.
You get an audit of your current visibility, the queries worth owning, and a scoped plan with timelines. If the numbers do not support the work, WKND says so.