Startup
$1,800/mo
+ % of incremental sales
- Meta Ads
- Growth Atlas AI
FOOD & BEVERAGE · PAID MEDIA · PERFORMANCE CREATIVE
Food advertising agency WKND runs paid media and performance creative for food and beverage brands, from Facebook and Google campaigns to AI performance creative, with every dollar tracked to revenue. Soupply, a dehydrated high-protein soup and noodle brand, grew from approximately $50K to $300K in monthly revenue in six months with WKND.
Soupply's reported monthly revenue increased from approximately $50,000 to $300,000. The scope covered brand strategy and a premium rebrand, brand photography and videography, a new website with price anchoring, AI performance creative, creative iterations, AI content curation, Facebook and Google campaigns, and email and SMS automations.
Read the Soupply caseA food product has seconds to earn attention in a feed. WKND reads every ad against minimum thresholds before it gets more budget: above 30% hook rate, above 25% hold rate using ThruPlays divided by impressions, and average watch time above four seconds.
BEFORE A FOOD AD GETS MORE BUDGET
Performance creative begins with understanding. Think of the strategist's mind as a sponge. Fill it with customer language, product knowledge, objections, competitor messages, and performance evidence. Then use that information to develop relevant creative.
For Soupply, WKND's creative scope included AI performance creative, AI content curation and creative iterations for paid campaigns.
CREATIVE INPUTS
WHERE FOOD BRANDS ADVERTISE WITH WKND
Choose the plan that fits your spend and growth targets. Every plan is a monthly retainer plus a % of incremental sales.
+ % of incremental sales
+ % of incremental sales
+ % of incremental sales
+ % of incremental sales
Startup covers Meta Ads; Growth adds Google Ads and creative iterations; Scale adds AI performance creative plus YouTube and omni-channel (TikTok, Snapchat, affiliate and influencer) when applicable; Enterprise adds AI UGC. Every tier includes Growth Atlas AI, our SaaS for DTC growth forecasting and daily P&L.
FAQ
Yes. Soupply was a dehydrated high-protein soup and noodle startup with no brand footprint when WKND started. It reached approximately $300K in monthly revenue in six months.
Facebook and Google first, with TikTok, YouTube, Snapchat and Pinterest when they fit. AppLovin is a separate engagement.
Yes. AI performance creative, creative iterations and AI content curation are part of the engagement.
You do. Our growth partners (clients) own their ad accounts on every platform we manage.
Startup $1,800/mo, Growth $5,800/mo, Scale $9,800/mo and Enterprise $12,800/mo, each plus a % of incremental sales.
Tell us where you advertise today and we'll come back with a media plan and the package that fits.
Tell us where you advertise today and we'll come back with a media plan and the package that fits.
or call (916) 398-3999