Soupply
500% monthly revenue growth in six months ($50K to $300K/mo).
Read the Soupply case
PAID MEDIA · CREATIVE · GROWTH FORECASTING
DTC marketing agency WKND plans, buys and optimizes paid media across Google, Meta, TikTok and YouTube for direct-to-consumer brands, with every dollar tracked to revenue. Our main focus is paid ads for DTC brands selling on Shopify. Soupply grew from approximately $50K to $300K in monthly revenue in six months with WKND.
A DTC brand wins when media, creative, offer and site work as one system. WKND runs that system:
At WKND, we are accountable for revenue, spend and growth forecasting for all D2C and marketplace functions, ensuring expenditure is in line with our growth partners northstar profitability and revenue targets.
500% monthly revenue growth in six months ($50K to $300K/mo).
Read the Soupply case$0 to $2,600,000 in 365 days; 30+ offer variations.
+320% revenue in 60 days; -43% CAC; +503% email revenue.
+99% Q4 revenue YoY; $2.48M Q4; 31,512 new customers; CAC under $50.
6.21x ROAS during peak months; +15% AOV; +13% media efficiency.
Soupply sells dehydrated high-protein soup and noodles. At approximately $50K in monthly revenue, the team needed expertise in paid media and performance creative.
Every creative is read against WKND's minimum threshold before it gets more budget: above 30% hook rate, above 25% hold rate using ThruPlays divided by impressions, and average watch time above four seconds.
WKND MINIMUM THRESHOLD
GROWTH ATLAS AI
Choose the plan that fits your spend and growth targets. Every plan is a monthly retainer plus a % of incremental sales.
+ % of incremental sales
+ % of incremental sales
+ % of incremental sales
+ % of incremental sales
Startup covers Meta Ads; Growth adds Google Ads and creative iterations; Scale adds AI performance creative plus YouTube and omni-channel (TikTok, Snapchat, affiliate and influencer) when applicable; Enterprise adds AI UGC. Every tier includes Growth Atlas AI, our SaaS for DTC growth forecasting and daily P&L.
Results you can expect: the numbers Daniel Patrick, Groomie, Alala and Numi reported, shown above.
FAQ
A DTC marketing agency plans, buys and optimizes the paid media, creative and offers that sell your products directly to customers. At WKND that covers Google, Meta, TikTok, YouTube and Microsoft Ads, with creative and growth forecasting built in.
Our main focus is paid ads for DTC brands selling on Shopify.
You do. Our growth partners (clients) own their ad accounts on every platform we manage.
Yes. Ad creative and landing pages are developed and tested as part of the engagement, since campaign structure and creative quality decide performance together.
Startup $1,800/mo (Meta Ads), Growth $5,800/mo (Meta + Google Ads + creative iterations), Scale $9,800/mo and Enterprise $12,800/mo, each plus a % of incremental sales.
We scope engagements to the spend level where active management genuinely pays for itself. For most accounts that means a monthly media budget large enough to generate statistically meaningful test data.
Start with an account audit and a media plan for your brand.
Tell us where you advertise today and we'll come back with a media plan and the package that fits.
or call (916) 398-3999