Startup
$1,800/mo
+ % of incremental sales
- Meta Ads
- Growth Atlas AI
CPG · DIRECT-TO-CONSUMER · PAID MEDIA
CPG advertising agency WKND helps consumer packaged goods brands sell direct to consumer with paid media, performance creative and subscription offers, with every dollar tracked to revenue. Soupply, a packaged soup and noodle brand, grew from approximately $50K to $300K in monthly revenue in six months with WKND.
Soupply · monthly revenue · six months
Selling direct gives a CPG brand its own customer data, its own margins and its own repeat buyers. It also means the brand has to win the customer itself: the ad, the offer, the site and the first order all have to work.
In retail, the store owns the customer relationship. In a direct channel, the brand does. That shifts the work from shelf placement to paid media, offers and retention.
RETAIL VS DIRECT
CPG products are bought again and again, so the first order is only the start. WKND connects acquisition to what happens next:
Choose the plan that fits your spend and growth targets. Every plan is a monthly retainer plus a % of incremental sales.
+ % of incremental sales
+ % of incremental sales
+ % of incremental sales
+ % of incremental sales
Startup covers Meta Ads; Growth adds Google Ads and creative iterations; Scale adds AI performance creative plus YouTube and omni-channel (TikTok, Snapchat, affiliate and influencer) when applicable; Enterprise adds AI UGC. Every tier includes Growth Atlas AI, our SaaS for DTC growth forecasting and daily P&L.
FAQ
Yes. WKND runs retail and trade advertising alongside direct-to-consumer paid media, creative, offers and retention.
Yes. For Soupply, WKND built a website with price anchoring that steered buyers toward subscriptions.
You do. Our growth partners (clients) own their ad accounts on every platform we manage.
Startup $1,800/mo, Growth $5,800/mo, Scale $9,800/mo and Enterprise $12,800/mo, each plus a % of incremental sales.
Tell us where you sell today and we'll come back with a media plan and the package that fits.
Tell us where you sell today and we'll come back with a media plan and the package that fits.
or call (916) 398-3999