Three B2B SaaS companies generated 110+ qualified leads at 60% less per lead than Google
Software buyers research for weeks, and Google clicks in SaaS categories are expensive. WKND matched each conversion goal to buyer readiness, from a useful resource to a product demonstration, paired education offers, travel and software comparisons with dedicated landing pages, and tracked sales qualification and the resulting pipeline. The result: more than 110 qualified leads across three B2B SaaS clients, at a cost per lead 60% below Google, 2.5x the leads per dollar, with an average CPC of about $7.