As an AppLovin creative agency, WKND builds video, Interactive Page and end-card sets for full-screen in-app placements, at the volume Axon needs to learn. We build video, static, playable and end-card assets for in-app placements rather than repurposing your Meta library. Each set is briefed so the video, the Interactive Page and the catalog carry one offer from the hook to the product.
5,000+ creative sets deployed
$5M+ Axon ad spend managed
50+ Axon accounts
Jenny Trinh of Daniel Patrick, on end cards WKND produced for the brand's ads across all platforms, AppLovin included:
"Those new end cards are sick!! CTR literally doubled" — Jenny Trinh, Daniel Patrick
Axon creative optimization is a format problem before it is a messaging problem. Feed creative is built to stop a scroll; in-app placements are full-screen and often unskippable, so hook, pacing, and end card get rebuilt. We check the end card first.
The ecommerce ad usually runs from a full-screen portrait video into an Interactive Page or image and then a Dynamic Catalog. That gives the asset more room than a short feed ad to demonstrate the product, establish proof and answer objections.
Each Creative Set needs at least one 9:16 video and one Interactive Page. The skip rule shapes the hook: the portrait video is unskippable for 5 seconds in interstitial placements and plays up to 60 seconds in rewarded placements.
We produce at the volume the engine needs to keep learning, because each hook, offer, product and format creates a different response pattern Axon can test.
Creative brief checklist
It builds video, static, playable and end-card assets for in-app placements instead of resizing a Meta library. At WKND, that creative sits inside end-to-end management of Axon Ads Manager, from setup to measurement.
Treat them as raw material, not finished AppLovin ads. AppLovin's format runs portrait video, then an Interactive Page or image, then a Dynamic Catalog, so the hook, pacing and end card usually need rebuilding.
Video is full-screen vertical 9:16 in MP4, MOV or M4V, up to 60 seconds and 1 GB, with a 270×480 minimum. Interactive Page images are GIF, JPEG or PNG up to 10 MB, or an HTML file from Creative Studio.
The Interactive Page is the interactive screen shown after the video, created from a portrait image or a Creative Studio HTML file. The interactive or image should advance the argument, not repeat the video.
AppLovin's ad specs ask advertisers to diversify creatives and use a range of video lengths, ideally with a good selection of videos of 30 seconds or more. Bring varied video, images, brand assets, and mobile-first landing pages so Axon has enough combinations to learn.
AppLovin Axon Ads isn't for everyone. Here's how to know if it's for you.
Brands that win
Not a fit (right now)
Blended MER is total revenue divided by total ad spend across every channel. AppLovin reports that 80% of web conversions happen within 24 hours of the click, which makes the platform number fast.
Treat platform ROAS as the engine's scorecard for its own optimization, and judge the channel on blended and incremental results. Our position is that no channel earns scaled budget on its own reporting, Axon included, and the brands that have scaled on Axon are the ones that tested first.
Tommy Patterson walks through the ad specs, the five-beat video structure and the end-card checklist we use on every creative set. The full written guide: AppLovin creative best practices.
"Your team's attention to detail on the daily optimizations has been incredible" — Beau, The Bomb Co.
"You guys are the best agency we have ever worked with" — Nick, RP Diet
"Revenue jumped by 320% while cutting CAC by 43% in 60 Days." — Denise, Alala
Ready to partner with a team of performance marketing veterans who execute at the highest level? We've put our own money on the line, scaled and exited our own brands, and we know the playbook because we've run it.
Whether you are launching on Axon Ads Manager or trying to scale past a plateau, we will tell you what we would do before you commit to anything.