AppLovin agency pricing at WKND starts at $5,800 per month plus 3% of incremental sales, and your AppLovin media spend is paid to AppLovin separately. Management always includes growth forecasting, strategy, paid media buying, creative strategy, and creative iterations and curation built from your existing creative assets. Every proposal separates media, management, and optional work, such as creative made from scratch, new filming, or new tracking and catalog builds, so you can compare the true cost before launch.
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5,000+ creative sets deployed
$5M+ Axon ad spend managed
50+ Axon accounts
Since 2018, WKND has been led by owner-operators responsible for driving more than $1B in revenue for 8- and 9-figure ecommerce brands.
There are up to three separate costs.
| Cost | Paid to | What it is |
|---|---|---|
| Media | AppLovin | Your ad spend, which funds campaign delivery. New accounts use prepaid billing by credit or debit card. AppLovin says advertisers can start from $10 per day. |
| Management | WKND | $5,800 per month plus 3% of incremental sales. Includes growth forecasting, strategy, paid media buying, creative strategy, and creative iterations and curation built from your existing creative assets. |
| Optional creative production or technical work | WKND | Scoped and quoted separately in the proposal, for example creative made from scratch, new filming, or new tracking and catalog work. |
Incremental sales are measured against a baseline agreed in each proposal. Our published method sets a baseline of blended MER with AppLovin off or held flat, then uses a geo holdout or an on/off test. See AppLovin Incrementality Testing for Ecommerce Brands for how we run it.
Pricing depends on monthly spend, campaign complexity, any new creative production, tracking or catalog work, and measurement needs. An engagement can cover only AppLovin Ads campaign management or sit inside a broader paid media scope.
Comparing agency quotes. Ask each agency to list media, management and optional work on separate lines. Check whether a percentage fee is charged on ad spend, on platform-attributed revenue or on measured incremental sales. Then compare the total cost at the same monthly spend.
WKND's AppLovin management starts at $5,800 per month plus 3% of incremental sales. Media spend is paid to AppLovin separately.
AppLovin does not publish a flat software subscription price for Ads Manager. Advertisers fund media spend directly, and new accounts use prepaid billing by credit or debit card. If WKND manages the channel, agency strategy, creative, tracking, and optimization fees are separate from AppLovin media spend.
AppLovin says advertisers can launch with as little as $10 per day. That is a technical entry point, not a serious development budget for most growth-stage brands. WKND is built for ecommerce brands prepared to invest at least $500 per day while developing the platform into a meaningful acquisition channel. The $500 figure is WKND's qualification threshold, not an AppLovin platform minimum or a performance guarantee. WKND's ideal client already runs $10k+/day in paid spend with positive unit economics.
Incremental sales are sales above a baseline agreed in your proposal. Our incrementality testing page, linked above, explains how we measure against that baseline.
Yes. Creative strategy and creative iterations and curation are included: we build new concepts from your existing creative assets. Creative made from scratch or new filming is optional and quoted separately in the proposal, so you can see its cost before launch.
AppLovin Axon Ads isn't for everyone. Here's how to know if it's for you.
Brands that win
Not a fit (right now)
Blended MER is total revenue divided by total ad spend across every channel. AppLovin reports that 80% of web conversions happen within 24 hours of the click, which makes the platform number fast.
Treat platform ROAS as the engine's scorecard for its own optimization, and judge the channel on blended and incremental results. Our position is that no channel earns scaled budget on its own reporting, Axon included, and the brands that have scaled on Axon are the ones that tested first.
"Your team's attention to detail on the daily optimizations has been incredible" — Beau, The Bomb Co.
"You guys are the best agency we have ever worked with" — Nick, RP Diet
"Revenue jumped by 320% while cutting CAC by 43% in 60 Days." — Denise, Alala
Ready to partner with a team of performance marketing veterans who execute at the highest level? We've put our own money on the line, scaled and exited our own brands, and we know the playbook because we've run it.
Whether you are launching on Axon Ads Manager or trying to scale past a plateau, we will tell you what we would do before you commit to anything.
Get an Axon Readiness Review →See the AppLovin Ads Service →