WKND is an AppLovin agency for Shopify brands: we start with the official AppLovin Shopify app and manage everything after the install, from validation to scale. We install and validate your conversion tracking, build the catalog from Shopify, and run campaign structure, ROAS goals and creative from one team.
5,000+ creative sets deployed
$5M+ Axon ad spend managed
50+ Axon accounts
Anand Dixit of Groomie, a Shopify brand, on going live:
"Dude we were live in 5 days. That has to be a record lol" — Anand Dixit, Groomie
1. Install and connect the app. Install the AppLovin app from the Shopify App Store and connect your existing AppLovin Ads account. Then enable the theme extension in Shopify and check that the AppLovin App embed is enabled before you save.
2. Check for a headless build. Headless Shopify stores may not have the theme extension. If your store is headless, plan to confirm the required events fire before spend rather than assuming the embed covers them.
3. Connect purchase history. Connecting Shopify shares your order history, which helps Axon identify new customers for Prospecting and Discovery. Prospecting targets net-new customers, and Discovery targets people who've never visited your site.
4. Build the catalog from Shopify. Dynamic Catalog can be built by connecting Shopify. We match item and variant IDs, pricing, availability, images and product URLs to the store. Missing fields, disapproved items, or a stale feed shrink what the engine can show, which shrinks what it can learn.
5. Validate the events. We validate required ecommerce events, purchase value, item data, transaction IDs, AppLovin click parameters and server-event deduplication before launch.
6. Check the landing experience. Bring mobile-first landing pages, and keep the offer and product from the ad on the page the click lands on.
Axon-reported ROAS is revenue attributed to AppLovin divided by AppLovin spend under the reporting mode and cohort window you select, such as clicks, clicks and views, D0, or D7. Your store's revenue total belongs to the whole business, which is what blended MER reads across every channel. Because channels can overlap and reporting rules differ, use platform ROAS for optimization and blended performance for business-level judgment.
Yes. AppLovin's Shopify integration starts by installing the AppLovin app from the Shopify App Store, connecting your account and enabling the theme extension. You can also start from AppLovin Ads Manager under Integrations, then Connect Shopify.
Headless Shopify stores may not have the theme extension, and AppLovin's setup lets you continue without it. In that case, validate the required events before spend.
Shopify brands can connect the official app; other sites can install AppLovin Pixel through Google Tag Manager.
AppLovin reports revenue it attributes to itself under the window you choose, while your Shopify total includes every channel. When AppLovin reports strong ROAS and blended results barely move, one of three things is true: overlap, substitution or scale. The cleanest way to see what AppLovin adds is a controlled geo holdout or another well-powered incrementality test.
Yes. An agency can manage AppLovin Ads when the account owner or administrator grants the correct access level and expiration date. The brand retains ownership and billing control.
AppLovin Axon Ads isn't for everyone. Here's how to know if it's for you.
Brands that win
Not a fit (right now)
Blended MER is total revenue divided by total ad spend across every channel. AppLovin reports that 80% of web conversions happen within 24 hours of the click, which makes the platform number fast.
Treat platform ROAS as the engine's scorecard for its own optimization, and judge the channel on blended and incremental results. Our position is that no channel earns scaled budget on its own reporting, Axon included, and the brands that have scaled on Axon are the ones that tested first.
"Your team's attention to detail on the daily optimizations has been incredible" — Beau, The Bomb Co.
"You guys are the best agency we have ever worked with" — Nick, RP Diet
"Revenue jumped by 320% while cutting CAC by 43% in 60 Days." — Denise, Alala
Ready to partner with a team of performance marketing veterans who execute at the highest level? We've put our own money on the line, scaled and exited our own brands, and we know the playbook because we've run it.
Whether you are launching on Axon Ads Manager or trying to scale past a plateau, we will tell you what we would do before you commit to anything.