AppLovin ads for jewelry brands work when the creative shows the piece up close in full-screen video and the catalog carries clean variant, price and image data. WKND runs AppLovin Ads end to end for ecommerce brands: account and feed setup, ROAS-goal bidding, creative built for app placements, and measurement checked against blended MER. Below is a real jewelry account we manage, and how we run one.
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JEWELRY BRAND · MARCH 4 TO 21, 2026 · $268/DAY → $24.8K/DAY IN 18 DAYS.
This jewelry account scaled daily spend from $268.12 on March 4 to $24,784.28 on March 21 while the cohort report closed at 2.94x NC D28 ROAS. The period generated $127,000 in total spend with a $1.11 CPC.
Reporting shown is anonymized. ROAS figures are AppLovin Ads new-customer cohort metrics from the stated reporting windows. Platform attribution can differ from blended or incrementality measurement, and results vary by account.
5,000+ creative sets deployed
$5M+ Axon ad spend managed
50+ Axon accounts
For DTC jewelry brands, AppLovin's ecommerce ad runs inside mobile games, from a full-screen portrait video into an Interactive Page or image, then a Dynamic Catalog. Each step should carry the same piece and offer.
Video. The video is full-screen 9:16, up to 60 seconds. It's unskippable for 5 seconds in interstitial placements and plays up to 60 seconds in rewarded placements. Use that time to show the piece properly. Plan shots of the piece up close, the clasp and the scale on skin.
Interactive Page. It follows the video and is built from a portrait image or an HTML file made in AppLovin's Creative Studio. It should move the product story forward, not repeat the video.
Catalog. With Dynamic Catalog on, item and variant IDs, pricing, availability, images and product URLs have to match. Check that metal, size and stone variants each carry their own ID, price and image.
Goal. We set the ROAS target from contribution margin and CAC. An unrealistic return goal gives the optimizer poorer feedback.
Gifting moments. Plan creative and offers around your own gifting calendar, and give the engine new creative before those dates rather than during them.
Test plan. Start with complete Creative Sets, clean purchase tracking and a margin-based goal. Then read the platform number against blended MER and, once spend is large enough, a holdout.
NC D28 ROAS is an AppLovin Ads new-customer cohort metric from the stated reporting window. Like any platform ROAS, it's revenue attributed to AppLovin divided by AppLovin spend under the reporting mode and cohort window selected.
It isn't blended MER, which divides total revenue by total ad spend across every channel. It isn't an incrementality result either.
They can. The WKND-managed jewelry account above scaled daily spend from $268.12 to $24,784.28 in 18 days at 2.94x NC D28 ROAS. Results vary by account.
AppLovin says advertisers can launch with as little as $10 per day. That is a technical entry point, not a serious development budget for most growth-stage brands. WKND works with brands prepared to invest at least $500 per day. The $500 figure is WKND's qualification threshold, not an AppLovin platform minimum or a performance guarantee. WKND's ideal client already runs $10k+/day in paid spend with positive unit economics.
Usually not as-is. Axon creative optimization is a format problem before it is a messaging problem. Feed creative is built to stop a scroll; in-app placements are full-screen and often unskippable, so hook, pacing, and end card get rebuilt.
An incrementality read runs two to four weeks after a four-week baseline. The jewelry case above covers an 18-day reporting window.
AppLovin Ads is now open to all advertisers, so a referral code is no longer required. AppLovin removed the requirement on June 22, 2026.
AppLovin Axon Ads isn't for everyone. Here's how to know if it's for you.
Brands that win
Not a fit (right now)
Blended MER is total revenue divided by total ad spend across every channel. AppLovin reports that 80% of web conversions happen within 24 hours of the click, which makes the platform number fast.
Treat platform ROAS as the engine's scorecard for its own optimization, and judge the channel on blended and incremental results. Our position is that no channel earns scaled budget on its own reporting, Axon included, and the brands that have scaled on Axon are the ones that tested first.
Tommy Patterson walks through this jewelry case with its dates, spend and NC D28 ROAS. The video starts at the jewelry case (1:21). The full written guide: AppLovin case studies: the real numbers.
"Your team's attention to detail on the daily optimizations has been incredible" — Beau, The Bomb Co.
"You guys are the best agency we have ever worked with" — Nick, RP Diet
"Revenue jumped by 320% while cutting CAC by 43% in 60 Days." — Denise, Alala
Ready to partner with a team of performance marketing veterans who execute at the highest level? We've put our own money on the line, scaled and exited our own brands, and we know the playbook because we've run it.
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