Case study · Soupply
500%
Soupply: 500% monthly revenue growth in six months ($50K to $300K/mo).
Read the Soupply case →
Media Buying Services
Media buying agency services from WKND plan, buy and optimize your paid media across Google, Meta, TikTok and YouTube, with every dollar tracked to revenue. We build media plans for DTC and ecommerce brands that want more revenue from the same ad budget. Monthly plans start at $1,800, plus a % of incremental sales.
Soupply · Revenue
500% revenue growth in 6 months
A media buying agency decides where your ad budget goes, buys the placements, and moves money toward whatever is producing revenue. At WKND, that work covers the full paid mix:
We plan the channel mix, set budgets, launch, test creative and report revenue in one place.
At WKND, we are accountable for revenue, spend and growth forecasting for all D2C and marketplace functions, ensuring expenditure is in line with our growth partners northstar profitability and revenue targets. Our main focus is paid ads for DTC brands selling on Shopify.
Case study · Soupply
Soupply: 500% monthly revenue growth in six months ($50K to $300K/mo).
Read the Soupply case →Case study · Numi
Numi: +99% Q4 revenue YoY; $2.48M Q4; 31,512 new customers; CAC under $50.
Read the Numi case →What WKND did for Soupply, a dehydrated high-protein soup and noodle startup with no brand footprint:
Search, Shopping, YouTube, Display and Performance Max, managed by the same team that runs our Google Ads service.
Google Ads management →Facebook and Instagram campaigns, prospecting and retargeting.
Sponsored placements inside ChatGPT answers, managed by our ChatGPT Ads team.
ChatGPT Ads management →Paid campaigns built around native short-form creative.
Video campaigns for reach and retargeting.
Campaigns that reach mobile-first audiences with full-screen vertical ads.
Campaigns that reach shoppers while they plan purchases.
Search campaigns that extend your Google coverage.
Separate engagement
App and ecommerce campaigns on the AppLovin network.
AppLovin ads service →Choose the plan that fits your spend and growth targets. Every plan is a monthly retainer plus a % of incremental sales.
+ % of incremental sales
+ % of incremental sales
+ % of incremental sales
+ % of incremental sales
Startup covers Meta Ads; Growth adds Google Ads and creative iterations; Scale adds AI performance creative plus YouTube and omni-channel (TikTok, Snapchat, affiliate and influencer) when applicable; Enterprise adds AI UGC. Every tier includes Growth Atlas AI, our SaaS for DTC growth forecasting and daily P&L.
Results you can expect: the numbers Daniel Patrick, Groomie, Alala and Numi reported, shown above.
Reach out and get a quote. We can often create a custom solution for start-ups or enterprise businesses based on each organization's needs.
We scope engagements to the spend level where active management genuinely pays for itself. For most accounts that means a monthly media budget large enough to generate statistically meaningful test data — we’ll tell you honestly in the audit if your budget is better spent on organic first.
Signs you're ready for a media buying partner:
Audience segmentation, intent targeting, and lookalike modeling that reaches your ideal customers across every paid channel.
We decide the channel mix first, then the audiences inside each channel.
Media plan
Continuous bid management, budget allocation, and creative testing that maximizes return on every advertising dollar spent.
For Daniel Patrick, that meant +13% media efficiency alongside 6.21x ROAS during peak months.
Media efficiency
Daniel Patrick
Unified paid strategy across search, social, display, and video — ensuring consistent messaging and optimal budget distribution.
Budget moves weekly between channels based on what each one returns.
| Channel | Role | Optimized for |
|---|---|---|
| Google Search | Capture demand | Revenue |
| Meta | Prospecting | New customers |
| TikTok | Creative testing | Reach |
| YouTube | Video reach | Retargeting |
| AppLovin (separate engagement) | Scale | Incremental sales |
Yes. Ad creative and landing pages are developed and tested as part of the engagement, since campaign structure and creative quality decide performance together — a well-structured campaign with weak creative still underdelivers.
Groomie's growth from $0 to $2,600,000 in 365 days ran on 30+ offer variations. See our AI ad creative and AI UGC services for how we produce creative at volume. AI ad creative → AI UGC →
WKND's founder, Tommy Patterson, has built, scaled and sold three DTC ecommerce brands and generated over $85M in agency + DTC revenue in the last 7 years. He has invested in over 15 DTC companies and has spoken at events all over the world. That operator experience sits behind every media plan we build.
Tell us where you advertise today and we'll come back with a media plan and the package that fits.
+320%
+320% revenue in 60 days; -43% CAC; +503% email revenue
Read the Alala case →$2,600,000
$0 to $2,600,000 in 365 days; 30+ offer variations
Read the Groomie case →6.21x
6.21x ROAS during peak months; +15% AOV; +13% media efficiency
Read the Daniel Patrick case →$187K
$187K in 117 minutes; $1M+ in one week
Read the RP Diet case →Comprehensive audit of existing paid media accounts — identifying wasted spend, missed opportunities, and performance gaps.
Build a cross-channel paid media strategy aligned with your business goals, target audiences, and competitive landscape.
Structure campaigns, ad groups, and targeting for optimal quality scores, relevance, and budget efficiency.
Develop high-converting ad creative and landing pages optimized for each channel and audience segment.
Launch campaigns with systematic A/B testing, bid optimization, and audience refinement — improving performance weekly.
Scale winning campaigns, reallocate budget from underperformers, and provide transparent ROAS reporting.
| Capability | WKND | Typical media buyer | In-house team |
|---|---|---|---|
| Creative built into the media engagement | ✓ | — | — |
| Paid and SEO on one keyword and audience map | ✓ | — | — |
| Published monthly pricing | ✓ | — | n/a |
| Fee tied to incremental sales | ✓ | — | n/a |
| Cross-channel attribution and reporting | ✓ | ✓ | — |
A media buying agency plans which channels get your ad budget, buys the placements, tests creative and moves spend toward what drives revenue. At WKND that covers Google, Meta, TikTok, YouTube and Microsoft Ads, with AppLovin and programmatic available as separate engagements.
Media planning decides where and when to advertise, and media buying executes and optimizes those placements. Paid media is the wider discipline that includes both; see our paid media marketing service for the full scope. Paid media marketing →
Our media buying packages are Startup $1,800/mo (Meta Ads), Growth $5,800/mo (Meta + Google Ads + creative iterations), Scale $9,800/mo (adds AI performance creative, plus YouTube and omni-channel when applicable) and Enterprise $12,800/mo (adds AI UGC), each plus a % of incremental sales. Every tier includes Growth Atlas AI for DTC growth forecasting and daily P&L.
We scope engagements to the spend level where active management genuinely pays for itself. For most accounts that means a monthly media budget large enough to generate statistically meaningful test data — we’ll tell you honestly in the audit if your budget is better spent on organic first.
Yes. Ad creative and landing pages are developed and tested as part of the engagement, since campaign structure and creative quality decide performance together — a well-structured campaign with weak creative still underdelivers.
Google (Search, Shopping, YouTube, Display, Performance Max), Meta, TikTok, YouTube and Microsoft Ads. AppLovin and programmatic display are separate engagements.
Paid and organic run against the same keyword and audience map. Paid captures immediate, high-intent demand while organic authority builds, and paid search data feeds directly into which organic pages get priority — two channels, one strategy, one reporting view.
You do. Our growth partners (clients) own their ad accounts on every platform we manage.
Start with an account audit and a media plan for your brand.
