Startup
$1,800/mo
+ % of incremental sales
- Meta Ads
- Growth Atlas AI
META ADS · FACEBOOK & INSTAGRAM
Facebook ads agency WKND plans, launches and scales Meta campaigns on Facebook and Instagram, with creative testing built in and every dollar tracked to revenue. Our main focus is paid ads for DTC brands selling on Shopify. Plans start at $1,800/mo for Meta Ads, plus a % of incremental sales.
NUMI · Q4
A Facebook ads agency decides which audiences, messages and creative get your Meta budget, then moves spend toward whatever produces revenue. At WKND, Meta is the core of every media buying plan: our Startup plan covers Meta Ads, and every higher plan builds on it.
We build the media plan, produce and test the creative, and report revenue in one place.
+99% Q4 revenue YoY; $2.48M Q4; 31,512 new customers; CAC under $50.
Read the Numi case →Choose the plan that fits your spend and growth targets. Every plan is a monthly retainer plus a % of incremental sales.
+ % of incremental sales
+ % of incremental sales
+ % of incremental sales
+ % of incremental sales
Startup covers Meta Ads; Growth adds Google Ads and creative iterations; Scale adds AI performance creative plus YouTube and omni-channel (TikTok, Snapchat, affiliate and influencer) when applicable; Enterprise adds AI UGC. Every tier includes Growth Atlas AI, our SaaS for DTC growth forecasting and daily P&L.
Reach out and get a quote. We can often create a custom solution for start-ups or enterprise businesses based on each organization's needs.
Get a ProposalOn Meta, creative decides most of the result. WKND's minimum threshold for a video ad: above 30% hook rate, above 25% hold rate using ThruPlays divided by impressions, and average watch time above four seconds.
Audience segmentation, intent targeting, and lookalike modeling that reaches your ideal customers across every paid channel.
META AUDIENCES
Continuous bid management, budget allocation, and creative testing that maximizes return on every advertising dollar spent.
For Daniel Patrick, that meant +13% media efficiency alongside 6.21x ROAS during peak months.
MEDIA EFFICIENCY
Daniel Patrick
Yes. Ad creative and landing pages are developed and tested as part of the engagement, since campaign structure and creative quality decide performance together — a well-structured campaign with weak creative still underdelivers.
Groomie's growth from $0 to $2,600,000 in 365 days ran on 30+ offer variations. AI ad creative →
Tell us where you advertise today and we'll come back with a media plan and the package that fits.
+320%
+320% revenue in 60 days; -43% CAC; +503% email revenue
Read the Alala case →$2,600,000
$0 to $2,600,000 in 365 days; 30+ offer variations
Read the Groomie case →6.21x
6.21x ROAS during peak months; +15% AOV; +13% media efficiency
Read the Daniel Patrick case →$187K
$187K in 117 minutes; $1M+ in one week
Read the RP Diet case →Running an online store? See our Facebook ads agency for ecommerce brands → and DTC marketing agency → pages.
Comprehensive audit of existing paid media accounts — identifying wasted spend, missed opportunities, and performance gaps.
Build a cross-channel paid media strategy aligned with your business goals, target audiences, and competitive landscape.
Structure campaigns, ad groups, and targeting for optimal quality scores, relevance, and budget efficiency.
Develop high-converting ad creative and landing pages optimized for each channel and audience segment.
Launch campaigns with systematic A/B testing, bid optimization, and audience refinement — improving performance weekly.
Scale winning campaigns, reallocate budget from underperformers, and provide transparent ROAS reporting.
| Capability | WKND | Typical media buyer | In-house team |
|---|---|---|---|
| Creative built into the media engagement | ✓ | — | — |
| Paid and SEO on one keyword and audience map | ✓ | — | — |
| Published monthly pricing | ✓ | — | n/a |
| Fee tied to incremental sales | ✓ | — | n/a |
| Cross-channel attribution and reporting | ✓ | ✓ | — |
A Facebook ads agency plans, launches and optimizes your Meta campaigns on Facebook and Instagram: audiences, messaging, budgets, creative testing and reporting. At WKND, creative and growth forecasting are built in.
Yes. Meta campaigns cover Facebook and Instagram, prospecting and retargeting.
Our plans are Startup $1,800/mo (Meta Ads), Growth $5,800/mo (Meta + Google Ads + creative iterations), Scale $9,800/mo and Enterprise $12,800/mo, each plus a % of incremental sales. Every tier includes Growth Atlas AI for DTC growth forecasting and daily P&L.
We scope engagements to the spend level where active management genuinely pays for itself. For most accounts that means a monthly media budget large enough to generate statistically meaningful test data — we’ll tell you honestly in the audit if your budget is better spent on organic first.
Yes. Ad creative and landing pages are developed and tested as part of the engagement, since campaign structure and creative quality decide performance together — a well-structured campaign with weak creative still underdelivers.
You do. Our growth partners (clients) own their ad accounts on every platform we manage.
Start with an account audit and a media plan for your brand.