ChatGPT Ads Agency

ChatGPT Ads Agency.

WKND is a ChatGPT Ads agency that builds, launches and scales campaigns in OpenAI Ads Manager: Pixel and Conversions API setup, bidding, product feeds and targeting. Built to produce qualified conversations, not just impressions.

Campaign build & launch in OpenAI Ads Manager, self-serve, live in the US and 51 more countries
OpenAI Pixel + Conversions API measurement with event deduplication
CPM, CPC & outcome-optimized (oCPC) bidding strategy
Product feeds, custom audiences & platform targeting across iOS, Android and web
US state, DMA and ZIP-level geographic targeting
Run by the team already managing live ChatGPT Ads campaigns

Platform Scale

$1B+ Annualized Run Rate

ChatGPT Ads passed $1 billion in annualized revenue run rate in under 200 days, per OpenAI, with tens of thousands of advertisers on the platform.

Self-Serve Access

Live in 52 Countries

OpenAI’s self-service Ads Manager is available in 52 countries including the United States, with campaigns starting from a $25/day minimum budget.

Measurement

Pixel + Conversions API

First-party measurement through the OpenAI Pixel and Conversions API, conversion events, deduplication and click-reference tracking wired in from day one.

United States

National Delivery

Remote delivery across the United States, supported by WKND teams based in Sacramento, San Francisco and Los Angeles.

The Shift

Search Is Becoming Conversation

Buyers ask ChatGPT for recommendations and shortlists. OpenAI now places clearly labelled ads inside those conversations, separate from the answers, matched to intent. The brands that learn this channel early buy attention cheaper.

Search Visibility

Measure rankings and search demand without assuming Google visibility automatically produces AI recommendations.

AI Discovery

Track where the brand is cited, compared and recommended across answer engines and paid AI placements.

Conversion Evidence

Connect qualified sessions, leads and revenue to the channel, query and experience that produced them.

Google built your demand capture. ChatGPT Ads is a new surface: conversational intent, mid-decision, measured through the OpenAI Pixel and Conversions API. It deserves a dedicated program, not a line item.

The Program

Account Build. Campaigns. Optimization.

A focused ChatGPT Ads management program. Every phase runs inside OpenAI Ads Manager with measurement wired from day one.

Foundation, Account & Tracking Build

Measurement wired before a dollar is spent.

We build the OpenAI Ads Manager account the way the platform is designed to be used, Pixel and Conversions API installed, conversion events configured and deduplicated, feeds and audiences loaded. Clean data is what the bidding system optimizes on. It comes first.

OpenAI Pixel: installation across your landing pages with click-reference handling.
Conversions API: server-side events with shared event IDs for deduplication.
Conversion events: standard and custom events mapped to what you actually sell.
Product feeds: catalog setup and maintenance for feed-eligible campaigns.
Custom audiences: inclusion and exclusion lists imported and kept current.
Targeting build: platform (iOS, Android, web) and geo down to state, DMA & ZIP.
Account hygiene: billing, verification, members and permissions done right.

Engine, Campaigns & Creative

Reach buyers mid-decision, inside the conversation.

We launch and manage campaigns across OpenAI’s three objectives, CPM for reach, CPC for traffic, oCPC for conversions, with creative built for the ad unit ChatGPT actually shows: advertiser name, headline, copy, image and landing page beneath a relevant answer.

Campaign architecture: objectives, budgets and dates structured by business goal.
Bidding strategy: ad-group max bids with bid-strength guidance, tuned weekly.
Context hints: ad-group guidance describing the conversations where you belong.
Ad creative: headlines, copy and image assets built for conversational placement.
Landing pages: destinations matched to conversational intent, built to convert.
Creative variants: multiple ad groups testing themes and value propositions.
Budget pacing: daily and campaign-total budgets managed against delivery.

Moat, Optimization & Reporting

Scale what the data proves. Cut what it does not.

ChatGPT Ads reporting covers impressions, clicks, spend, CTR, average CPC and conversions. We connect those numbers to pipeline and revenue, run bi-weekly optimization cycles, and scale the campaigns that earn it.

Performance reporting: impressions, clicks, spend, CTR, CPC and conversions.
Conversion analysis: event quality, deduplication and attribution review.
Optimization cycles: bids, budgets, context hints and creative, every two weeks.
Incrementality reads: measuring what the channel adds, not what it claims.
UTM discipline: persistent tracking parameters wired into your analytics.
Executive reporting: a spend-to-revenue narrative your leadership can read.
Scale planning: budget expansion tied to proven CPA, not enthusiasm.

Measurement

Measurement Before Claims

Every engagement starts with tracking built on OpenAI’s own measurement stack. Results are read against your baseline, not platform-reported enthusiasm.

Tracking Build

OpenAI Pixel and Conversions API installed before launch, conversion events mapped to what you actually sell, deduplicated with shared event IDs, click references preserved through redirects.

Campaign Reporting

Impressions, clicks, spend, CTR, average CPC and CPM, and conversions from Ads Manager, connected to pipeline and revenue, not left as platform numbers.

Attribution Discipline

Persistent UTM parameters wired into your analytics, platform-versus-analytics variance explained up front, and no performance claim published without a documented baseline.

Fit

Built for Brands With Real Funnels

National DTC & Ecommerce Brands
Product feeds, custom audiences and outcome-optimized bidding make ChatGPT Ads catalog-ready. If you sell nationally online, this is the primary fit.
ChatGPT Ads for Ecommerce →
Service Businesses With a Working Paid Program
You already convert demand from Google or Meta. ChatGPT Ads adds conversational, mid-decision intent to a funnel that is proven to close, judged on qualified calls, not clicks.
Multi-Location Brands
Campaigns targeted by US state, DMA and ZIP put the right offer in front of the right market, one account, per-market control.
Who this is not for
No working offer, no conversion tracking, or a budget that cannot sustain a real test. Fix that first. We will tell you if another channel is the better fit.

Adapt. Focus. Influence.

How We Run ChatGPT Ads

A six-step management cycle inside OpenAI Ads Manager, mapped to our Adapt–Focus–Influence framework, from account build to scaled reporting.

01

Adapt

Account Foundations

Ads Manager Account & Tracking Build

OpenAI Ads Manager setup, Pixel and Conversions API installation, conversion event configuration and deduplication. Measurement is wired before a dollar is spent.

02

Adapt

Account Foundations

Feeds, Audiences & Targeting

Product feed setup, custom audience import, platform targeting across iOS, Android and web, and geographic targeting down to state, DMA and ZIP.

03

Focus

Campaign Engine

Campaign & Creative Launch

Campaign structure by objective (CPM, CPC or outcome-optimized oCPC), with copy and creative built for clearly labelled placements below ChatGPT answers.

04

Focus

Campaign Engine

Bidding & Budget Management

Ad-group bid strategy and budget pacing, from the $25/day self-serve minimum to scaled daily budgets, with bid-strength guidance monitored weekly.

05

Influence

Compounding

Optimization Cycles

Bi-weekly optimization across bids, context hints, creative variants and audience splits. Every change is driven by conversion data, not opinion.

06

Influence

Compounding

Reporting & Scale

Executive reporting connecting spend, clicks, CPC and conversions to pipeline and revenue. Scale what the data proves; cut what it does not.

Deliverables

What's Included
in Every Program

No hidden fees. Every engagement covers account build, campaign management, creative direction, measurement and reporting for ChatGPT Ads.

Audit & Reporting

Account & Tracking

Campaigns

Creative

Monitoring

Support

Comparison

ChatGPT Ads vs Google Ads vs Meta

Not a replacement. It is a third surface. Each channel captures a different moment in the decision. We run all three; the mix is a budget decision, not a loyalty decision.

ChatGPT Ads

Where it lives: clearly labelled ads below ChatGPT’s answers

The moment: conversational, mid-decision, while buyers compare and choose

Targeting inputs: context hints, custom audiences, platform and geo

Best role: reach buyers inside the conversation, before the search click

Google Ads

Where it lives: search results, Shopping and the network

The moment: declared intent, the buyer already knows what to search

Targeting inputs: keywords, audiences, feeds

Best role: capture demand that is already formed

Meta Ads

Where it lives: feeds, stories and reels

The moment: discovery, attention before intent exists

Targeting inputs: interests, lookalikes, retargeting

Best role: create demand and re-engage it

Evidence

Proof Stays Tied to the Engagement

WKND manages live ChatGPT Ads campaigns today. Client work is often protected by NDA. We report client-specific baselines, changes and outcomes inside each engagement, and public claims use only information cleared for publication.

Baseline first. Tracking, spend and conversion performance are documented before a campaign is judged.
Channel-level attribution. ChatGPT Ads results stay distinguishable from search, social and organic AI referrals.
No generic promises. One client’s outcome never becomes an unsupported forecast for another business.

See if the channel fits →

ChatGPT Ads results from WKND clients

Client names stay private. The results below are cleared for publication.

A San Francisco law firm cut its cost per lead to $105.11, 58% below Google Search

$105.11cost per lead

58% lowerthan Google Search ($248)

114 leadsin 47 days

$2.62 CPCvs ~$43 implied on Google

+136%more leads than the same spend on Google Search would have produced

Google Search leads cost this San Francisco firm $248 each. It needed a second channel that could add consultations without adding cost. WKND reviewed advertiser eligibility and the firm’s service area before launch, ran ChatGPT Ads next to Google Search for a same-period comparison, and judged the result on intake quality and retained clients, not lead cost alone. From June 15 to July 31, 2026, $11,982 in ChatGPT Ads spend produced 114 leads at $105.11 each. The same spend at Google Search’s $248 CPL buys about 48 leads, so ChatGPT Ads delivered about 66 more. Clicks averaged about $2.62, against an implied $43 on Google, about 16x cheaper. ChatGPT’s click-to-lead rate was lower (2.49% vs 17.43%), and the cheaper clicks more than covered it.

See ChatGPT Ads for Law Firms →

Three B2B SaaS companies generated 110+ qualified leads at 60% less per lead than Google

110+qualified leads

60% lowercost per lead than Google

2.5xmore leads per dollar

~$7average CPC

Software buyers research for weeks, and Google clicks in SaaS categories are expensive. WKND matched each conversion goal to buyer readiness, from a useful resource to a product demonstration, paired education offers, travel and software comparisons with dedicated landing pages, and tracked sales qualification and the resulting pipeline. The result: more than 110 qualified leads across three B2B SaaS clients, at a cost per lead 60% below Google, 2.5x the leads per dollar, with an average CPC of about $7.

A developer-tools company earned about 1.8x ROAS from ChatGPT Ads

~1.8x ROASreturn on ad spend

~$27,000return per ~$15,000 test group

+80%return above spend

65%+of ad clicks became website sessions

Developers ignore generic ads, so WKND built campaigns around the technical problems its audience was solving, with paths to a working example, a product trial or a sales conversation. A June 12–August 12, 2026 test with about $15,000 per test group returned about 1.8x: roughly $27,000 per group, $12,000 above spend. More than 65% of ChatGPT Ads clicks became website sessions, a traffic measure, not a purchase conversion rate.

ChatGPT Ads Case Studies →

Watch: What 90 Days of ChatGPT Ads Looks Like

Tommy Patterson, founder of WKND, walks through the first 90 days of a ChatGPT Ads program: tracking before spend, ad groups built around buying conversations, bidding for outcomes, and the same-period test that put a San Francisco law firm's cost per lead at $105.11 against $248 on Google Search.

Industry Examples Published by OpenAI

Results OpenAI has published for other advertisers, grouped by industry, with how WKND applies the lesson.

Ecommerce and electronics: Newegg recorded 3x ROAS, and 7x during a sale campaign

3xROAS over 28 days

7xROAS during the Fantastech Sale

2.3xhigher return during the sale

28 days / 2 weeksmeasurement windows

Newegg combined ongoing product-feed advertising with seasonal promotions. OpenAI reports 3x return on ad spend across a 28-day period ($3 back for every $1) and 7x during the dedicated two-week Fantastech Sale campaign ($7 per $1, 2.3x the everyday rate). The approach connected shoppers researching computer components with relevant products and offers.

How WKND applies this: Build a test around product relevance, accurate merchandising and promotional timing. Evaluate acquisition costs alongside contribution margin and new-customer revenue.

Industry example: Newegg results published by OpenAI on August 17, 2026. The 7x figure applies to the sale campaign.

Local businesses and home services: Angi lowered its cost per lead by 34%

−34%cost per lead

+52%more leads per dollar

+38%ROAS, Q2 → Q3

~20home-service categories in the first test

OpenAI reports that Angi’s cost per lead fell 34% after introducing conversion-optimized campaigns. The same budget buys about 52% more leads. ROAS improved more than 38% from Q2 to Q3. The initial test covered about 20 home-service categories, including roofing and HVAC, before expanding.

How WKND applies this: Connect relevant project needs to service-specific landing pages, then measure qualified inquiries and booked work.

Industry example: Angi marketplace results published by OpenAI on September 22, 2026. These are marketplace-level results.

SaaS and workflow automation: Jotform converted more than 10% of ad clicks into signups

10%+click-to-signup rate

30% lowercost per signup than paid search

60% lowerthan paid social

2.5xsignup rate from use-case landing pages

Jotform turned more than 1 in 10 ad clicks into a signup. Its cost per signup was about 30% below paid search and 60% below paid social: paid search cost about 1.4x as much per signup, and paid social 2.5x. Improving landing pages for specific use cases increased the signup rate 2.5x.

How WKND applies this: Match each offer to a clear business task, then test the full path from ad to signup, activation and paid conversion.

Industry example: Jotform results published by OpenAI on September 3, 2026. Cost comparisons use Jotform’s July 1–31, 2026 internal campaign data; signups are not paid customers.

Investment

One Program.
Everything Included.

ChatGPT Ads account build, campaign management, creative and reporting, with WKND’s supporting SEO services included. Paid placement and organic authority compound each other; we sell them together because they work together.

ChatGPT Ads Management Program

$7,800 / month

90-day initial commitment

Supporting SEO, Included

The same SEO stack from our AI Advertising & SEO program, pointed at this channel:

Technical site health: fast, crawlable landing pages convert paid clicks better.
On-page & landing page optimization: for the pages your ads send traffic to.
Content support: answers for the questions buyers ask before they click.
Semantic & entity groundwork: so AI systems understand who you are when your ad shows up.
Local & e-commerce SEO: where your locations or catalog make it relevant.

Industries & Cities

ChatGPT Ads by Industry and City

Pages for the buyers and markets we run ChatGPT Ads for.

ChatGPT Ads by city

FAQ

ChatGPT Ads Questions

How do ChatGPT Ads work?

Ads appear below ChatGPT’s responses, clearly labelled and separate from the answer itself. Each ad carries the advertiser name, a headline, description copy, an image and a landing page, and is matched to the context and intent of the conversation.

Who sees ads in ChatGPT?

Ads show to eligible users on free tiers. OpenAI does not show ads to Plus, Pro or Business plan users, or to accounts identified as belonging to users under 18.

How much do ChatGPT Ads cost?

Self-serve campaigns start at a $25/day minimum budget. You choose CPM, CPC or outcome-optimized (oCPC) objectives, set maximum bids at the ad-group level (OpenAI recommends starting CPC bids of $3–5) and pay through a relevance-weighted, second-price auction.

How much does a ChatGPT Ads agency cost?

WKND’s ChatGPT Ads Management Program is $7,800 per month with a 90-day initial commitment. It covers account build, campaign management, creative direction, measurement and reporting, with WKND’s supporting SEO services included. Ad spend is separate, and self-serve campaigns start at a $25/day minimum budget.

How are results measured?

Through the OpenAI Pixel and Conversions API: conversion events matched to your campaigns, deduplicated with shared event IDs, with click references connecting conversions back to the ad. Reporting covers impressions, clicks, spend, CTR, average CPC and CPM, and conversions, and UTM parameters persist into your own analytics.

What targeting is available?

Country targeting, plus US state, DMA and ZIP-level geography. Platform targeting across iOS, Android and web. Custom audiences for inclusion and exclusion. Context hints at the ad-group level describe the conversations where your product belongs, guidance for the system, not exact-match keywords.

Is ChatGPT Ads available in our country?

OpenAI’s self-service Ads Manager is available in 52 countries, including the United States, Canada, the United Kingdom and Australia. The billed legal entity must be based in a listed country.

Can law firms run ChatGPT Ads?

Yes, in the United States. OpenAI permits legal-services ads when the advertiser is licensed where the ad is shown. See ChatGPT Ads for Law Firms.

Should we move budget from Google or Meta into this?

No. ChatGPT Ads is a third surface, not a replacement. We typically fund tests without cutting proven channels, then scale on evidence. Your winning campaigns stay winning while the new channel earns its budget.

Who runs the campaigns?

WKND builds and manages everything inside your own Ads Manager account. You keep the account, the pixel and the conversion history. WKND already manages live ChatGPT Ads campaigns for clients.

Ready to Grow?

Your Competitors Are
Already in the Answers

ChatGPT Ads is live and the provider landscape is still forming. Every week without a presence is attention shifting to whoever moved first.

Free consult includes a fit read on your offer, the funnel math, and a launch plan for OpenAI Ads Manager.