RP Diet
A hype-list launch strategy turned a segmented, primed audience into seven figures in MRR from a single product launch.
Discipline
Launch Strategy
Headline Result
$1M+ launch week revenue
The Challenge
A market-leading fitness brand was expanding into a new product category and needed a launch strategy intense enough to match the scale of the opportunity — awareness alone wouldn't be enough.
Our Approach
We built a precise email and ad segmentation strategy, grew a hype list through teaser campaigns, kept prospects warm with email/SMS and targeted Facebook ads, then converted that primed audience the moment the app went live.
Performance Improvement
Launch revenue
Time to hit it
Week-one revenue
Days to $1M+
