Numi
$2.48M in Q4 and 31,512 new customers acquired — all while keeping CAC under $50 at record ad spend levels.
Discipline
Offer Optimization & Scaling
Services
Headline Result
+99% Q4 revenue YoY
The Challenge
A women's apparel brand with a unique product needed to turn its value proposition into a hero offer that could scale — driving new customer acquisition without letting acquisition costs climb.
Our Approach
We tested 20 iterations of the hero offer to find the ideal balance of appeal and profitability, then scaled ad spend while holding CAC below $50 through precise targeting and efficiency tracking.
Performance Improvement
Q4 revenue growth
Monthly revenue
New customer
CAC at scale
