Groomie
30+ offer variations tested and an LTV-driven retention system turned a new subscription brand into a scaled revenue engine.
Discipline
Subscription Growth
Services
Headline Result
$2.6M in subscription revenue
The Challenge
A new subscription brand had an initial subscriber base but no system to sustain it — conversion rates were unoptimized and there was no forecasting model to guide ad spend or retention.
Our Approach
We ran 30+ A/B tests on offers, pricing, and bundles to find the highest-converting combination, built email/SMS retention flows to reduce churn, and used LTV forecasting to set precise CAC targets.
Performance Improvement
Subscription rev
Offers tested
Days to scale
Forecasting model
