Modeled results
This ChatGPT Ads case study follows a multi-office workers compensation firm with English and Spanish intake.
61 signed cases at $737.70 media acquisition cost.
Plan Your Workers Compensation CampaignA multi-office workers compensation firm wants a measurable $45,000 acquisition program supported by bilingual intake.
Ad groups by buyer question: English service and consultation pages (45% or $20,250); Spanish service and consultation pages (40% or $18,000); Firm process and document-preparation pages (15% or $6,750).
Use English and Spanish service pages with the same quality of information and a fluent intake team behind each. Identify licensed jurisdictions, accepted matter types, attorney credentials, appointment availability, and the steps in a representation review. The ad-facing form requests only contact, language, location, and a callback preference. Detailed employer allegations, medical narratives, case documents, and conflict screening move into the firm’s secure intake workflow.
A centralized intake queue routes by language, office, and jurisdiction. Staff a five-minute initial-response target during covered hours, provide a measured after-hours callback process, and reserve 20 additional intake appointments each week. Confirm attendance and document readiness, record duplicate matters and prior representation, and assign each accepted matter to a named case handler. Fees and outcomes stay linked to the original acquisition cohort.
A $45,000 media budget is viable only with funded intake, legal delivery capacity, and the working capital to wait for fees. The result connects 374 inquiries to 61 signed matters, while fee realization and collection timing remain separate from acquisition performance.