Modeled results
This ChatGPT Ads case study follows a regional personal injury firm with a staffed intake center.
To set up the same kind of campaign for your firm, see ChatGPT ads for personal injury lawyers.
31 signed cases at $2,903.23 media acquisition cost.
Get Your Personal Injury Growth StrategyA personal injury firm wants more viable motor-vehicle matters without increasing irrelevant calls.
Ad groups by buyer question: Representation process and firm fit (50% or $45,000); Consultation preparation (30% or $27,000); Attorney comparison and service information (20% or $18,000).
Use an attorney-led page with service area, matter types, representation process, authentic credentials, and a clearly explained consultation. The initial form should ask only what routing requires. Send case documents and detailed incident information through secure intake. Explain any actual fee arrangement accurately rather than using an invented settlement promise.
Provide live routing during staffed hours, a clear after-hours process, consented follow-up, appointment reminders, and an attorney handoff. Log qualification reasons and engagement status. A booked intake is not a signed case; a signed case is not a fee recovery.
The scenario can produce attractive expected case economics and still consume cash for months. Sell the intake and measurement discipline alongside acquisition. The future fee figure is probability-weighted planning value, not 90-day ROAS.