Modeled results
This ChatGPT Ads case study follows an established multi-office business and estate-planning firm with dedicated intake.
For the service page behind this case, see ChatGPT ads for law firms.
52 retained matters at $1,153.85 media acquisition cost.
Plan Your Law Firm CampaignAn established multi-office firm needs predictable acquisition across business formation, contract review, ongoing counsel, and estate planning.
Ad groups by buyer question: Business formation (40% or $24,000); Contracts and ongoing counsel (35% or $21,000); Estate-planning services (25% or $15,000).
Build a separate page for each service. Above the fold: service, jurisdiction, attorney, scope, and consultation CTA. Then explain the process, common questions, fee approach where known, and actual client proof. The first form collects contact details, service type, location, and preferred callback. Detailed legal facts belong in the firm’s secure intake process.
Route by practice area and jurisdiction. Use a proposed five-minute staffed-hours first-response target, log actual response time, send a consultation-preparation email, and offer appointment reminders. Mark conflicts, out-of-area matters, duplicates, unreachable contacts, and price objections separately.
The useful promise is visibility into what each retained matter costs. Cheap inquiries do not replace practice fit or an intake team that responds.