Modeled results
This ChatGPT Ads case study follows a regional home-services group with multiple crews and three separate trade campaigns.
To run the same kind of campaign for your company, see ChatGPT Ads for HVAC companies.
109 won jobs at $688.07 media acquisition cost.
Build Your Contractor Campaign PlanA home-services operator runs HVAC, plumbing, and roofing divisions.
Ad groups by buyer question: HVAC replacement (40% or $30,000); Plumbing projects (30% or $22,500); Roofing estimates (30% or $22,500).
Create a separate service page for each trade with location coverage, licenses where applicable, service scope, real project proof, availability, and a clear estimate request. Financing language requires actual terms. Separate emergency needs from planned projects so an unstaffed business does not advertise instant service.
Route by ZIP and trade, confirm the appointment, prepare the estimator, and follow up on issued quotes. Log capacity shortages, duplicate household requests, missed calls, no-shows, quotes declined on price, and sold jobs delayed by scheduling.
A high booked-revenue figure can hide completion delays and a lower-margin job mix.