Modeled results
This ChatGPT Ads case study follows an eight-location dental group with centralized patient scheduling.
392 new patients at $229.59 media acquisition cost.
Plan Your Healthcare Growth StrategyAn eight-location dental group needs more new-patient visits without filling calendars with duplicates, out-of-area requests, or appointment requests that never become visits.
Ad groups by buyer question: Location and appointment availability (45% or $40,500); New-patient process and practice information (35% or $31,500); Provider team and accepted payment options (20% or $18,000).
Use a separate location page with verified address, hours, provider credentials, accessibility, appointment process, and accurate accepted payment or insurance information. Keep the scheduling CTA clear. An approved scheduling system collects needed details; do not request diagnoses, symptoms, treatment history, or insurance identifiers in an ad-facing lead form. Confirm pricing and coverage without promising reimbursement or clinical outcomes.
Route appointment requests to the correct practice and a staffed scheduling team. Confirm contact and administrative availability, send neutral appointment reminders through approved systems, reconcile cancellations and duplicate records, and offer rescheduling. Reserve 60 incremental appointment bookings per week across the group. Clinical treatment decisions remain with qualified clinicians and are not advertising conversion targets.
The meaningful result is a reconciled new-patient visit and its later net collections. The base funnel connects 810 inquiries, 486 bookings, and 392 new patients. The $1,200 six-month collection assumption needs mature practice data; the initial visit contributes $300, of which $240 per acquired patient is allocated to collections during the acquisition window.