Bruush
425% More Qualified Leads
A 4.2% conversion rate for a DTC oral care brand, won by rebuilding the storefront around a single high-intent purchase path.
Discipline
Conversion Optimization
Services
Headline Result
+425% qualified leads
The Challenge
Bruush was scaling fast in one of the most saturated DTC categories in North America. Shoppers arriving on the site were confused by the relationship between the brush, the subscription, and the replacement heads, so demand leaked before checkout.
Our Approach
We rebuilt the storefront around one clear purchase path, made subscription and one-time offers legible at the point of decision, and tightened product, collection, and comparison pages so organic demand landed on the page built to convert it.
Performance Improvement
425%
Qualified leads
4.2%
Conversion rate
1
Unified purchase path
DTC
Oral care category
