How to Advertise on ChatGPT: Ads Manager Setup, Targeting, Creative & Measurement

Last verified: September 7, 2026

Yes, you can advertise on ChatGPT.

Eligible advertisers can use OpenAI Ads Manager Beta to create advertiser accounts, build campaigns and ad groups, add ads, configure measurement, launch campaigns, and monitor performance. ChatGPT ads are separate from the organic answer and appear as clearly identified advertising placements below ChatGPT responses.¹

The interface will feel familiar if you already use Google Ads or Meta Ads, but the matching model is meaningfully different. OpenAI says its ads system considers multiple relevance signals, including the context and intent of the current conversation, the ad’s landing page, title and copy, advertiser-provided context hints, and other eligible signals. Context hints help the system understand when an ad may be useful; they are not exact-match keywords and do not guarantee delivery in particular conversations.¹²

That difference matters.

If you approach ChatGPT Ads as “Google Search Ads inside an AI chatbot,” you can easily structure the account around the wrong mental model.

The interface feels familiar. The matching model is not — structure the account around conversations, not keywords.

This guide walks through the process from an advertiser’s perspective: what to prepare before creating a campaign, how to organize campaigns and context hints, how to build the ads themselves, how to measure conversions, and what to watch after launch.

The Short Version: How to Advertise on ChatGPT

The practical sequence is:

1. Confirm that Ads Manager self-service is available for the legal entity that will advertise and be billed.
2. Create and verify an OpenAI Ads Manager account.
3. Complete advertiser information, billing, and payment setup.
4. Set up conversion measurement before spending money.
5. Choose the campaign objective that matches the business outcome.
6. Create campaigns around clear business goals.
7. Build focused ad groups and useful context hints.
8. Create multiple relevant ad variations and matching landing pages.
9. Validate the setup and submit campaigns for review.
10. Confirm delivery and monitor clicks, conversions, and downstream business results.

OpenAI currently supports both guided campaign creation and bulk campaign creation, so advertisers can build directly in the interface or use structured bulk-upload workflows for larger launches.³⁴

The individual clicks are not the difficult part. The harder part is making the right operating decisions inside those steps.

Step 1: Confirm That You Can Advertise on ChatGPT

Start by checking whether self-service Ads Manager is available for the legal entity that will advertise and be billed.

OpenAI maintains a current country-by-country availability list, and that list can change as the beta expands. As of this article’s September 7, 2026 verification, self-service access is available in the United States and a broad set of additional markets across North America, Europe, Asia-Pacific, the Middle East, and North Africa.⁵

Do not assume that creating an OpenAI account automatically means an advertiser can launch campaigns.

Ads Manager onboarding includes business information, advertiser verification, account review, billing setup, and policy eligibility checks. OpenAI notes that verification and account review can take time and that campaigns will not deliver until required setup steps are complete.³

Before building creative, confirm three things:

• the legal business entity is in a supported self-service market;
• the product or service is eligible under OpenAI’s current advertising policies;
• the website and landing pages intended for advertising are ready for review.

That avoids building a campaign that cannot launch.

Step 2: Create and Configure Your Ads Manager Account

Campaigns are created through OpenAI Ads Manager Beta.

During account setup, OpenAI currently asks for business and account information including the business name, website, logo, industry, country, currency, time zone, and other required details. Verification is part of the onboarding flow.³

Pay particular attention to:

Country or region
This affects account eligibility and billing.

Currency
This affects billing and minimum daily budget requirements.

Time zone
This affects reporting.

OpenAI says the country or region, billing currency, and time zone selected when an advertiser account is created cannot currently be changed later. If those settings are wrong, a new advertiser account may be required.³

Once platform access is granted, complete the account name and logo exactly as they should appear, then finish the billing profile and payment method.

If multiple people will work in the account, invite them after the advertiser account is established.

If you manage multiple advertisers

Keep advertiser entities separated.

OpenAI’s current setup guidance says each advertiser needs its own advertiser account. Team members can then be invited into the accounts they need to manage.³

That separation should also carry through to campaign measurement and reporting.

Step 3: Set Up Measurement Before You Launch

Do not wait until after clicks begin arriving to decide what counts as a conversion.

ChatGPT Ads supports conversion measurement through the OpenAI Pixel, the Conversions API, or both. OpenAI evaluates submitted events against campaign conversion settings and the applicable attribution window, then connects eligible events to ad interactions using available measurement signals.⁶

Before launch, define the business event that actually matters.

For an ecommerce company, that might be:

• purchase;
• checkout;
• another qualified commerce event.

For a service business, it might be:

• qualified lead;
• consultation request;
• booked call;
• completed application.

A click is not the business outcome.

Preserve your own analytics

OpenAI supports tracking parameters on landing-page URLs, including custom query parameters and supported dynamic macros. That lets you compare Ads Manager reporting with analytics and downstream systems such as a CRM.⁷

Expect some differences between platforms.

Clicks, analytics sessions, conversions, consent behavior, browser blocking, attribution rules, deduplication, and time-zone settings can all affect reported totals.⁷

The important point is to build the measurement plan before launch, not after the first invoice.

Step 4: Choose the Right Campaign Objective

OpenAI currently supports three primary campaign objectives:

Objective	Pricing	Best suited for
CPM	Pay per 1,000 impressions	Reach and visibility
CPC	Pay per valid click	Traffic and engagement
oCPC	Pay per valid click while optimizing toward a selected conversion	Downstream conversion goals

The objective determines both how the campaign is priced and how delivery is optimized.⁴

Do not automatically choose CPC because it feels familiar.

Start with the business goal.

If the objective is awareness, CPM may align more directly with that goal.

If the objective is site traffic, CPC may be appropriate.

If the objective is a tracked downstream action and the conversion setup is ready, an oCPC campaign may be more aligned. OpenAI requires conversion tracking and a supported conversion event before creating an oCPC campaign.⁸

Choose carefully. OpenAI’s current guidance says that if you need a different campaign objective, you should create a new campaign rather than converting the existing campaign into a different objective.⁴

Step 5: Set the Budget Without Confusing the Minimum With a Test Plan

ChatGPT Ads supports both campaign-total and daily budgets.

The minimum daily budget depends on the billing currency. For USD accounts, OpenAI currently lists a $25 USD minimum daily campaign budget.⁴

That is a platform minimum.

It is not evidence that $25 per day is enough to determine whether ChatGPT Ads works for your business.

A meaningful test budget depends on factors such as:

• expected customer value;
• conversion rate;
• desired number of conversions;
• sales cycle;
• bid requirements;
• the number of campaign or ad-group hypotheses being tested.

For CPC campaigns, OpenAI currently recommends starting with a maximum CPC bid around $3-$5 USD per click and notes that Ads Manager may provide bid-strength guidance. Treat that as platform guidance, not as a universal market benchmark.¹

OpenAI also states that ChatGPT Ads does not yet have universal performance benchmarks across advertisers, industries, or campaign types.⁹

Step 6: Build Campaigns Around Business Goals

At the campaign level, you define the operating frame.

Current campaign settings include:

• campaign title;
• objective;
• conversion event for conversion-oriented campaigns;
• budget;
• start and end dates;
• countries or supported locations;
• optional platform targeting;
• optional custom-audience inclusion or exclusion.⁴

Think of the campaign as the business-goal layer.

Do not create one giant campaign containing every product, geography, and objective simply because the interface allows it.

OpenAI recommends separating meaningfully different objectives, regions, or product categories and keeping campaign naming clear and consistent.⁴

Location and platform targeting

OpenAI currently supports country targeting and additional supported location types, including states or regions, cities, DMAs, and postal codes where available. Availability can vary by market.⁴

Campaigns can also use supported platform targeting.

Segment only when there is a reason to expect meaningfully different business economics, creative needs, or user behavior.

Step 7: Treat Context Hints as Context, Not Keywords

This is one of the most important differences between ChatGPT Ads and traditional paid search.

Ad groups include context hints that describe what the product offers, who it helps, or when it may be useful.

Context hints can help OpenAI understand relevant conversations, needs, and situations. They are not exact-match keywords, audience rules, or guarantees that an ad will appear for particular words or topics.²

A weak context hint might be:

running shoes

A stronger hint would add genuine situational context:

cushioned everyday running shoes for beginners training for their first 5K

The second phrase communicates more about:

• the product;
• the customer;
• the use case;
• the problem being solved.

That is the useful mental model.

Keep each ad group coherent

If the context hints inside one ad group describe different products, different customer problems, or situations requiring fundamentally different ads or landing pages, split them.

OpenAI recommends keeping each ad group focused on a single product category, theme, or customer need and including multiple ads within the group to test different messaging approaches.²

A simple test is:

Could every context hint in this ad group reasonably lead to the same landing page and a closely related set of ads?

If the answer is no, the ad group is probably too broad.

Step 8: Create Ads for Coverage, Not Repetition

A ChatGPT ad currently includes the advertiser identity plus a title, copy, landing page, image, and brand presentation.¹¹⁰

OpenAI recommends creating multiple distinct creative variations rather than producing several ads that say the same thing.

That matters because the system evaluates relevance within a conversational environment. Different messages may be useful in different customer situations.

Instead of five nearly identical versions of:

Buy Our Product Today

test genuinely different angles around:

• the primary problem solved;
• the customer;
• the use case;
• a differentiating feature;
• the desired outcome.

OpenAI’s creative guidance emphasizes clear, specific, benefit-focused messaging and recommends sending users to the most relevant landing page instead of defaulting to a generic homepage.¹⁰

Current bulk-upload creative specifications

OpenAI’s current bulk-launch documentation recommends ad titles of 16-24 characters with a 50-character maximum, and ad copy of 32-48 characters with a 100-character maximum. It specifies square PNG or JPG images no larger than 1200 × 1200 pixels for the documented bulk workflow.¹¹

Because Ads Manager is still a beta product, verify current specifications in-platform before a large production run.

Step 9: Make the Landing Page Part of the Campaign

The landing page is not just where the click ends.

OpenAI says landing-page information can be considered among the signals used to determine when an ad is relevant.¹

That means the message chain should make sense:

conversation context → context hint → ad → landing page → conversion

If the ad addresses a specific problem and then sends the visitor to a generic corporate homepage, that chain is broken.

OpenAI recommends using a destination that closely matches the ad, such as the relevant product, collection, or content page.¹⁰

The destination also needs to be technically accessible.

OpenAI requires advertisers to allow OAI-AdsBot so submitted landing pages can be validated. OpenAI recommends allowing OAI-SearchBot as well. Robots.txt, WAF/CDN rules, CAPTCHAs, authentication, or other bot-mitigation layers can prevent the crawler from reviewing a page.¹²

That is a launch-readiness issue, not an SEO detail.

Step 10: Validate, Submit, and Launch

Before activating the campaign, run a launch QA.

Check:

• advertiser information;
• verification status;
• billing;
• campaign objective;
• budget;
• dates;
• locations;
• conversion event;
• ad-group structure;
• context hints;
• bids;
• ad copy;
• image assets;
• landing-page accessibility;
• tracking parameters;
• conversion measurement.

OpenAI also supports bulk campaign creation, but the uploaded schema has strict field, naming, and formatting requirements.¹¹

After submission and approval, confirm that campaigns, ad groups, and ads are active and actually delivering.

Do not assume that “approved” automatically means measurement is working.

Validate the conversion path too.

Step 11: Monitor Metrics That Tell You Something Useful

Ads Manager currently reports metrics including:

• impressions;
• clicks;
• spend;
• CTR;
• average CPC;
• average CPM;
• conversions when conversion measurement is configured.⁷

Those are platform metrics.

They are not all equally important.

A service business trying to generate qualified sales opportunities should eventually connect:

click → lead → qualified lead → meeting → opportunity → revenue

An ecommerce advertiser should connect:

click → product engagement → checkout → purchase → order value → revenue or contribution margin

The principle is simple:

Optimize toward the business outcome, not whichever metric is easiest to see in Ads Manager.

Allow for reporting lag

OpenAI notes that attributed conversions may take approximately 24-48 hours to appear in reporting.⁷

Avoid making major optimization decisions based on incomplete same-day conversion data.

What Makes ChatGPT Ads Different From Google Ads?

The most important difference is not the interface.

It is the information environment in which the ad is selected.

A traditional search query might contain only a few words.

A ChatGPT conversation can contain substantially more context about what someone wants, what they have already considered, their constraints, and the decision they are trying to make.

OpenAI says the ads system considers conversational context and intent alongside the ad, landing page, context hints, and other eligible signals when selecting relevant advertising.¹

That creates a different campaign-design problem.

Traditional search advertisers often begin with:

Which keywords do I want?

For ChatGPT Ads, a more useful starting question is:

In which customer situations would our offer genuinely help someone make progress?

That question should influence:

• campaign architecture;
• ad-group structure;
• context hints;
• creative;
• landing pages;
• conversion goals.

Can You Just Copy Your Google or Meta Campaign Into ChatGPT?

You can reuse parts of an existing paid-media system.

For example:

• offer strategy;
• customer research;
• landing-page framework;
• conversion taxonomy;
• creative learnings;
• analytics discipline.

But copying the account structure exactly is unlikely to be the best approach.

ChatGPT Ads introduces its own:

• campaign objectives;
• context-hint system;
• creative requirements;
• relevance signals;
• measurement implementation;
• inventory and delivery behavior.

Treat existing paid-media knowledge as a foundation, not as a template to duplicate without modification.

Should You Manage ChatGPT Ads Yourself or Hire an Agency?

If you already have a strong paid-media team, clean conversion measurement, and enough internal capacity to test a new platform, self-service Ads Manager makes direct management possible.

Outside management becomes more useful when you need help with:

• campaign architecture;
• context-hint research;
• Pixel and Conversions API implementation;
• creative testing;
• landing-page strategy;
• cross-channel measurement;
• ongoing optimization.

WKND’s internal project evidence states that WKND has live ChatGPT Ads campaigns running. No performance figures were supplied, so this article deliberately does not publish universal CPC, CPA, ROAS, or client-performance claims.

If you want help building and operating the channel rather than learning the platform through your own budget, explore WKND’s ChatGPT Ads management service.

See If ChatGPT Ads Make Sense for Your Business

The right answer is not automatically “run ChatGPT Ads.”

Your economics, acquisition mix, customer value, conversion tracking, and growth objectives should determine whether the channel deserves budget now.

See if ChatGPT Ads make sense for your business

No commitment. If another acquisition channel is the better fit, that should be the conclusion.

Frequently Asked Questions About Advertising on ChatGPT

Can you advertise on ChatGPT?

Yes. Eligible advertisers can create and manage campaigns through OpenAI Ads Manager Beta where self-service access is available. Availability depends on the legal entity’s country and successful account setup and review.⁵³

How do I advertise on ChatGPT?

Create an Ads Manager account, complete advertiser verification and billing, set up measurement, create a campaign, build focused ad groups with context hints, create ads and landing-page destinations, submit the setup for review, and monitor delivery and conversions after launch.³¹³

How do you run ads on ChatGPT?

Campaigns are managed through OpenAI Ads Manager Beta. Advertisers can use the guided interface or supported bulk-upload workflows for larger campaign structures.¹³

How do you buy ads on ChatGPT?

Self-service Ads Manager is available in supported countries. OpenAI also provides sales support for larger advertisers with more complex needs.⁵

Does ChatGPT Ads use keywords?

Not as exact-match controls. Advertisers can provide context hints describing relevant customer needs or situations, but OpenAI explicitly says context hints are not exact-match keywords and do not guarantee delivery in particular conversations.²

What targeting does ChatGPT Ads support?

Current campaign documentation includes geography, optional platform targeting, and optional custom audiences. Ad groups use context hints to provide additional information about situations where an offer may be useful.⁴²

How much do I need to spend on ChatGPT Ads?

The minimum daily campaign budget varies by billing currency. OpenAI currently lists $25 per day for USD accounts. That is a platform minimum, not a recommended test budget and not evidence of the amount required to generate statistically reliable results.⁴

Can ChatGPT Ads track conversions?

Yes. OpenAI supports conversion measurement through the OpenAI Pixel, Conversions API, or both.⁶

Do ChatGPT Ads influence ChatGPT’s organic answers?

No. OpenAI states that advertising is separate from ChatGPT’s answers and does not influence those answers.¹⁴

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