Technical SEO

Field notes on AI-Powered SEO, technical foundations, and the search work that actually moves revenue.

Crawl budget is not your problem

Crawl budget gets blamed for indexation problems on sites that will never come close to hitting a crawl limit. The real culprit is usually duplication you have not measured.

Author Tommy Patterson Duration 2 Min

August 18, 2026 Technical SEO

Core Web Vitals and the revenue question

Performance metrics are a weak ranking factor and a strong conversion factor. Optimising them for the wrong reason usually means optimizing the wrong pages.

Author Tommy Patterson Duration 1 Min

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Technical SEO

Crawl budget is not your problem

Core Web Vitals and the revenue question

Get Your FreeSEO Audit

Get Your Free
SEO Audit