What Is an AI Marketing Agency — and When Do You Need a Consultant Instead?
What the category covers, and the three variables — tooling spend, vendor lock-in, and who owns your prompts — that decide agency, consultant or in-house.
Strategy
Field notes on AI-Powered SEO, technical foundations, and the search work that actually moves revenue.
Categories
What a realistic SEO timeline looks like
Six months is the number everyone quotes and almost nobody explains. Here is what actually happens in each phase, and which signals tell you early whether the program is working.
The reporting metric that changes behavior
Rankings and sessions are easy to report and easy to game. Switching the monthly report to conversions by query cluster changes what the team works on within one cycle.
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