Local SEO

Field notes on AI-Powered SEO, technical foundations, and the search work that actually moves revenue.

Proximity beats everything, until it does not

Local pack rankings are dominated by how close the searcher is to your door. That sounds like a ceiling on what optimization can achieve. In competitive categories it is closer to a floor.

Author Azucena Goana Duration 2 Min

August 18, 2026 Local SEO

Multi-location SEO without the duplicate content trap

Forty locations should mean forty ranking pages. For most franchise sites it means one page that ranks and thirty-nine that were templated into irrelevance.

Author Azucena Goana Duration 1 Min

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Local SEO

Proximity beats everything, until it does not

Multi-location SEO without the duplicate content trap

Get Your FreeSEO Audit

Get Your Free
SEO Audit